Written By Andrea Alessandrini

Plan Development & Execution

  • Research/Insights

  • Plan development

  • Plan execution

Media Relations

  • Pinpoint desired outlets

  • Craft relevant messages

  • Develop newsworthy angles

  • Secure media coverage

  • Provide media training

  • Create talking points

  • Identify thought leadership opportunities

 

Consulting

  • Identify PR and marketing opportunities

  • Develop strategic plans for execution

  • Provide direction and counsel

 

Corporate Communications

  • Newsletters

  • Mine, craft and curate stories

  • Repurpose stories for use on owned, shared, paid and earned channels

  • Email communication development

  • Generate talking points for leadership

Crisis Communications

  • Issues/Crisis plan development

    • Identify potential issues and/or scenarios

    • Develop holding statements

  • Identify crisis communication team

  • Identify and train spokespersons

  • Determine monitoring systems

    Community Outreach & Partnerships

  • Partnership identification and alignment

  • Project development

  • Grassroots initiatives

  • Activations

  • Introduction to community leaders and organizations

  • Events to Activations

Influencer Relations

  • Develop strategy and campaign

  • Identify key influencers

  • Influencer management

  • Fee negotiation

  • Campaign oversight and monitoring

Workshops and Training

  • Agency and corporate communication

  • AP Style writing

  • Pitch development

  • Case study analysis

Social Media & Digital Marketing

  • Social Media Audit & and Analysis

  • Develop proven strategies

  • Create powerful content

  • Spark conversations

  • Management and training/consulting

  • Leverage audiences and workflows

U.S. Hispanic Market

  • Leverage audience opportunities

  • Fully bi-lingual team

  • Craft messaging and story angles

  • Identify US Hispanic media opportunities

  • Multicultural outreach

Andrea Alessandrini