Our Approach
It all starts with a solid strategy.
Blank Canvas Communications, LLC. firmly believes that a concrete strategy is one of the most important elements to a successful business. It is this vision that drives goals, objectives and tactics for the organization to thrive. Our integrated approach to communications ensures efficiencies are leveraged. To do this, Blank Canvas Communications, LLC. believes in fully immersing itself in understanding your organization - its culture, its products and/or services, its place in the industry and what makes it truly unique. With firm insight, we go to work in creating a clear, effective and realistic communications plan that will yield results. And, a plan without action, is only a dream. Therefore, we plan the work and, then, work the plan tweaking and re-evaluating along the way.
Our bilingual (English and Spanish) experts identify the appropriate media outlets, craft relevant and newsworthy story angles that resonate with identified audiences, and accomplish the campaign objectives.
We are advocates of shaping and leveraging content for use in earned, owned, shared and paid media outlets.